Crawfords Group 2025 Dealership Strategy

Dear Valued Customer,

Further to the acquisition of Agwood Ltd, your Massey Ferguson main dealer by the Crawfords Group last year, we wanted to take this opportunity to advise you of the exciting steps we are taking to evolve our business.

We represent the Three AGCO brands from six branches across seven counties in Southern England. Our intention is to simplify our branch structure, enhance our franchise offering all whilst improving our Service and Parts coverage and in turn, improving your customer experience with us even further.

Following detailed discussions with AGCO and in line with their Global ‘Route 66’ strategic plan, we are delighted to announce the following changes,


The landlord from our Linton Branch has notified the Crawford Group of their intention to develop the site for residential housing, consequently, we will need to take the following steps;

  • Our Linton Branch will close by 1st March 2024
  • Swingfield Branch will become our Massey Ferguson Head Office for Agwood Ltd while being responsible for sales of all Massey Ferguson equipment for Kent and East Sussex.
  • Our existing Massey Ferguson technicians and Parts Department team members from Linton will support our Swingfield HQ Team while being based at RW Crawfords site in Charing. This will ensure continuity of service to our valued customers across the North/West Kent and East Sussex territories alongside our Swingfield Headquarters.


  • Our Charing branch will become Head Office for our Fendt and Valtra business (RW Crawford Ltd) and the wider Crawfords Group.

The addition of a Group Parts Delivery Service to support our customers in Kent and East Sussex will commence from early 2024 accompanied by our investment in both the Charing and Swingfield sites as we prepare to accommodate the increased business.

Billingshurst – There are now also plans by the landlord at our Billingshurst branch in West Sussex to develop the site. This comes at a time where due to the success of this branch, we have started the search for a new, larger location to the East of Billingshurst in readiness for opening in 2025. Until this time, we will continue to promote and support Fendt, Valtra, Massey Ferguson, Manitou & Isuzu from Billingshurst.

Ropley – Our Hampshire branch will remain unchanged and will continue to support the Fendt & Valtra brands.

Writtle – Our Essex branch will continue as the Headquarters for the wider Crawfords Group and facilitate the group’s central functions, including Isuzu. It will continue to represent all AGCO brands for Essex and East Hertfordshire.

Crawfords Automotive: We are incredibly proud to have launched Crawfords Automotive in 2023. Working from three of the four Crawfords sites as main dealers for the Isuzu D-Max alongside used vehicle sales. This has placed even more focus on this part of our business and continues to go from strength to strength.

We would like to take this opportunity to thank our customers for supporting Crawfords, Agwoods and Crawfords Automotive this year. Please see enclosed our Group AGCO aftersales road map. Should you have any questions, please do not hesitate to discuss with your local branch.

Writtle: 01245 322733
Charing: 01233 714123
Billingshurst: 01403 330030
Ropley: 01962 674640

Swingfield: 01303 844682
Linton: 01622 749819
Billingshurst: 01403 330030

We look forward to partnering with your business and further grow together in 2024.

Yours sincerely

Wes Crawford

Managing Director

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