Crawfords was established by Bob Crawford in 1980

Welcome to Crawfords

Your local, reliable source for world-leading agricultural and industrial machinery, matched with exceptional service.

Founded in 1980 by Bob Crawford, our family-run business has grown significantly while maintaining our strong commitment to customer satisfaction and the core values that define us.

Our four conveniently located depots in Writtle, Charing, Billingshurst, and Ropley, cater to the diverse needs of customers throughout Essex, Hertfordshire, Kent, Sussex, Surrey, and Hampshire

Find your nearest depots details here.

Supporting a range of industry sectors

Crawfords provide new and used agricultural, ground care, construction and materials-handling machinery and equipment whilst also providing parts, service, and technology support.



Fruit Growers

Forestry & Arboriculture

Ground Care



Transport & Logistics


Company history

R W Crawford Agricultural Machinery, founded by Bob Crawford in October 1980, initially focused on the buying and selling of used farm machinery. Over the years, our expertise has evolved, and we now specialise in sales, servicing, and parts for farm machinery and 4×4 vehicles. Our headquarters is located in Writtle, just outside Chelmsford, Essex.

In 2001, we proudly became a Massey Ferguson franchise dealer, marking the beginning of a fruitful partnership with AGCO. Building on the success of the Massey Ferguson franchise, we expanded our offerings in 2003 by adding the Challenger franchise to our portfolio. Recognising our continued growth and achievements, we subsequently secured another AGCO franchise, Fendt. We invite you to explore our range of used Fendt tractors.

To enhance our presence in Kent, we established the Challenger franchise at our Essex depot. In 2005, we were awarded the Fendt franchise and aimed to replicate the success of our Essex depot in Kent.

After careful consideration, we identified an ideal location near Junction 8 of the M20, secured planning, and on Wednesday, June 26, 2013, our state-of-the-art farm machinery dealership in Charing, near Ashford, Kent, welcomed its first customers.

Following the resounding success of our new Kent depot, we laid a strong foundation for future growth. This enabled us to expand our offerings even further. In early 2014, we proudly announced the addition of the Valtra and Isuzu franchises at our Kent depot, broadening our range of high-quality products and services.

Building upon our success, we relocated our original Essex depot to a purpose-built, state-of-the-art dealership in 2018. From here, our business experienced exponential growth, leading to the establishment of a depot in Billingshurst, West Sussex, in 2019. We continued to expand with the opening of a new depot in Ropley, Hampshire, in 2021.

As part of the Crawfords Group, which includes Crawfords, Agwood, and Crawfords Automotive, we offer an extensive range of products and services tailored to meet your farming and automotive needs. In 2022, our group expanded its offerings by acquiring Agwood, further strengthening our position in the industry.

At Crawfords, we are committed to delivering bespoke solutions of the highest quality. With our extensive industry knowledge and unwavering dedication to customer satisfaction, our experienced team is ready to assist you. Explore our wide range of products, visit our modern facilities, and discover the exceptional service that sets Crawfords Group apart.

Essex Depot – before and after
Kent Depot – before and after

From starting off with a very small team, we now have over 100 dedicated employees!

At Crawfords, we take great pride in fostering employment growth and cultivating a team of highly skilled specialists in the agricultural machinery and automotive business. Our commitment to expanding our workforce and providing opportunities for professional development has been a driving force behind our success.

We understand that the backbone of our business lies in the expertise of our manufacturer-trained technicians. These individuals possess in-depth knowledge of the intricacies of agricultural machinery and automotive solutions, ensuring that our customers receive top-quality service and maintenance. We invest in their training and provide continuous learning opportunities to keep them up-to-date with the latest advancements in the industry. By nurturing their skills and expertise, we not only enhance their career prospects but also ensure that our customers receive the highest level of technical support.

Our sales team plays a crucial role in our growth, as they are responsible for connecting with our customers, understanding their unique requirements, and providing tailored solutions. We believe in building long-lasting relationships with our clients, and our sales specialists are adept at guiding them through the process of selecting the right machinery or automotive solution. Their industry knowledge and customer-centric approach contribute to our reputation as a trusted provider. We provide ongoing training and support to our sales team, enabling them to stay abreast of market trends and deliver exceptional service.

Aftersales support is a key aspect of our business, and our aftersales specialists are instrumental in ensuring customer satisfaction and loyalty.

These professionals are dedicated to addressing any post-purchase concerns, offering maintenance services, and providing prompt assistance when needed.Their expertise extends beyond the sale, and they play a vital role in building strong relationships with our customers. We value their contribution to our success and provide them with the necessary resources and training to deliver exceptional aftersales support.

As we expand our offerings and reach new markets, the growth of employment opportunities within our organisation remains a top priority. We actively seek out talented individuals who are passionate about the agricultural machinery and automotive industries. By joining our team, specialists have the opportunity to work with leading brands, gain valuable experience, and contribute to our continued growth.

At Crawfords, we recognise that our success hinges on the expertise and dedication of our specialists. We foster a supportive and collaborative work environment, encouraging the exchange of knowledge and ideas. As our business continues to flourish, we are committed to providing our team with opportunities for advancement, professional development, and a fulfilling career path.

Join us at Crawfords and become part of a team that values your skills, invests in your growth, and celebrates your contributions. Together, we will continue to expand our employment opportunities and nurture a team of exceptional manufacturer-trained technicians, sales specialists, and aftersales professionals, ensuring that we remain at the forefront of the agricultural machinery and automotive industry.